for Therapists, Counselors, and Treatment Professionals

Become a Certified BALM Coach & Help Families Thrive in Recovery

📅 Next Cohort Begins: April 29th

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"BALM gave me new tools even after 21 years in recovery."

"Despite my 21 years in recovery, BALM gave me tools and strategies I had never encountered. It deepened my understanding and helped me let go of control in my family." - Lisa M.

TRUSTED PARTNERS

for Therapists, Counselors, and Treatment Professionals

Become a Certified BALM Coach & Help Families Thrive in Recovery

📅 Next Cohort Begins: March 2025

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"BALM gave me new tools even after 21 years in recovery."

"Despite my 21 years in recovery, BALM gave me tools and strategies I had never encountered. It deepened my understanding and helped me let go of control in my family." - Lisa M.

Most families don’t know how to support a loved one in recovery.

You or Your staff can change that

Most families don’t know how to support a loved one in recovery.

You or your team can change that.

Family involvement is one of the biggest predictors of successful addiction recovery, yet most professionals see families struggle with guilt, frustration, and helplessness.

Without the right guidance, families either enable unhealthy behaviors or detach completely —neither of which supports long-term recovery.

The BALM (Be A Loving Mirror) Coach Training Program

provides a structured, evidence-based approach to family recovery, whether you’re:

✔ A therapist, social worker, or counselor

looking to integrate a proven family recovery approach.

✔ A treatment center or clinic professional

wanting to train staff in evidence-based family engagement.

✔ A coach or peer support specialist seeking a certification that sets you apart.

Families need a guide. You can be that guide.

A Compassionate, Practical Approach to Family Recovery

BALM is more than just a training—it’s a proven approach that has helped thousands of families navigate addiction recovery with love and clarity.

When you or your staff become Certified BALM Coaches, you’ll learn:

✔ The BALM 12 Principles – A structured way to help families step into a supportive role.

✔ The 7 Steps to BALM – A guide for meaningful conversations that foster healing.

✔ How to integrate BALM into your work—whether in therapy, treatment settings, or coaching.

This training is designed to work alongside therapy, counseling, and treatment programs to improve family involvement and client outcomes.

Looking to train multiple staff members? We offer team certification options for treatment centers, clinics, and organizations.

What Makes BALM® Different?

Traditional Family Recovery Approaches

  • Tough Love & Detachment: Families are told to step back, let their loved one hit rock bottom, and cut ties if needed.

  • Family’s Role is Passive: Families are encouraged to focus on their own healing and let the individual make their own choices.

  • Secrecy & anonymity. Addiction struggles are often kept private.

  • One-size-fits-all approach. The same steps apply to everyone.

  • Guilt & blame cycles. Families feel responsible for their loved one’s choices.

BALM Approach

  • Stay engaged with love. BALM teaches families how to support recovery without enabling.

  • Families play an active role. BALM provides a clear structure for supporting recovery.

  • Open, honest conversations. BALM encourages education and transparent communication.

  • Flexible & adaptable. BALM’s tools fit different family and professional settings.

  • Empowerment & clarity. BALM shifts focus to healthy support and self-care.

  • Coach-led learning. BALM provides structured coaching and professional training.

Traditional Family Recovery Approaches

  • Tough Love & Detachment: Families are told to step back, let their loved one hit rock bottom, and cut ties if needed.

  • Family’s Role is Passive: Families are encouraged to focus on their own healing and let the individual make their own choices.

  • Secrecy & anonymity. Addiction struggles are often kept private.

  • One-size-fits-all approach. The same steps apply to everyone.

  • Guilt & blame cycles. Families feel responsible for their loved one’s choices.

BALM Approach

  • Stay engaged with love. BALM teaches families how to support recovery without enabling.

  • Families play an active role. BALM provides a clear structure for supporting recovery.

  • Open, honest conversations. BALM encourages education and transparent communication.

  • Flexible & adaptable. BALM’s tools fit different family and professional settings.

  • Empowerment & clarity. BALM shifts focus to healthy support and self-care.

  • Coach-led learning. BALM provides structured coaching and professional training.

Secure Your Spot Today

What You or Your Staff Will Learn in BALM Coach Training

For Individuals & Treatment Centers

OPTION 1: FACILITATION SPECIALIST TRAINING

👥 Who It's For:

  • Professionals who want to facilitate BALM classes

  • ICF Coaches, licensed therapists, and qualified treatment professionals who want solutions for use disorders

📅 Start Date: April 29, 2025

FACILITATION SPECIALIST TRAINING

What You or Your Staff Will Learn:

  • Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching

  • Live 3-Day Intensive – Learn and apply BALM strategies in real time.

  • Professional View & Certification Course – Master BALM methodology and earn your certification

  • Supervision & Observations – Get direct feedback from expert facilitators

Today: $3,357.50

Includes Tuition +

10 Sets of Participant Books & Workbooks

(Payment Plans/ Student Financing Available)

*Group Pricing Available for Organizations & Treatment Centers

Looking to train your team? Inquire about bulk training options

OPTION 2: Balm recovery coach Training

*Includes Facilitation Specialist Training

👥 Who It's For:

  • Anyone who has completed BALM facilitation specialist training and wants to advance.

  • ICF Coaches, licensed therapists, and qualified treatment professionals who want to use the BALM method

  • Professionals looking to gain a BALM Coaching Certification.

📅 Start Date: April 29, 2025

FACILITATION SPECIALIST TRAINING

  • Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching

  • Live 3-Day Intensive – Learn and apply BALM strategies in real time.

  • Professional View & Certification Course – Master BALM methodology and earn your certification

  • Supervision & Observations – Get direct feedback from expert facilitators

📅 START DATE: June 24, 2025

BALM RECOVERY COACH TRAINING

  • 7 Steps to BALM – Guide families through effective conversations in recovery.

  • Life Coaching Basics – Develop core coaching skills

  • BALM Family Recovery Coaching – Specialize in life coaching for family recovery

  • Hands-On Experience – Peer-to-peer coaching, practice labs, and expert mentorship

Today: $4,997.00

Includes Option 1 + Option 2 +

10 Sets of Participant Books & Workbooks

(Payment Plans/ Student Financing Available)

*Group Pricing Available for Organizations & Treatment Centers

Looking to train your team? Inquire about bulk training options

PART 1: FACILITATION SPECIALIST TRAINING

📅 Start Date: March 18, 2025

👥 Who It's For:

  • Professionals who want to facilitate BALM training within organizations.

  • Coaches, therapists, and treatment professionals seeking.

👥 Who It's For:

  • Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching

  • Live 3-Day Intensive – Learn and apply BALM strategies in real time.

  • Professional View & Certification Course – Master BALM methodology and earn your certification

  • Supervision & Observations – Get direct feedback from expert facilitators

Today: $3,357.50

Includes Tuition +

10 Sets of Participant Books & Workbooks

(Payment Plans/ Student Financing Available)

*Group Pricing Available for Organizations & Treatment Centers

Looking to train your team? Inquire about bulk training options

PART 2: Balm recovery coaching

📅 Start Date: June 24, 2025

Who It's For:

  • Coaches, therapists, and treatment professionals who want to coach families in recovery

  • Individuals looking to gain a BALM Coaching Certification.

What You or Your Staff Will Learn:

  • 7 Steps to BALM – Guide families through effective conversations in recovery.

  • Life Coaching Basics – Develop core coaching skills

  • BALM Family Recovery Coaching – Specialize in life coaching for family recovery

  • Hands-On Experience – Peer-to-peer coaching, practice labs, and expert mentorship

Today: $4,997.00

Includes Part 1 + Part 2 +

10 Sets of Participant Books & Workbooks

(Payment Plans/ Student Financing Available)

*Group Pricing Available for Organizations & Treatment Centers

Looking to train your team? Inquire about bulk training options

Step one

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"BALM gave me the confidence to coach families effectively."

BALM gave me the confidence to coach families effectively. The structure, support, and training prepared me to guide families through recovery with clarity and compassion." – Lisa, Certified BALM Coach

INTRODUCING, THE ONLY [COURSE/SERVICE] YOU NEED

Join/Get [Specific Offer] to [Achieve Desired Outcome]

[Your Offer Name]

The #1 [what it actually is] for [target market/desired outcome]

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"Best purchase ever!"

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What's included:

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14 Day No-Questions Money Back Guarantee

Comprehensive BALM Training & Certification for Professionals & Treatment Centers

Get Everything You Need to Coach Families Through Recovery

#1 - BALM 12 Principles Training

📖 Learn the foundational principles that transform family dynamics

✔ Step-by-step guidance on how families can support recovery

✔ A framework to help loved ones without enabling

#2 - 7 Steps to BALM*

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#3 - Live Coaching Labs & Supervision

🎓 Hands-on training with expert facilitators

✔ Real-time coaching practice with peer and instructor feedback

✔ Gain confidence before working with families professionally

#4 - Workbooks & Study Materials

📒 Comprehensive resources for continuous learning

✔ 10 sets of participant books & workbooks included

✔ Ideal for personal use or for training teams inside treatment centers

Our testimonials

Trusted by Professionals & Treatment Centers Nationwide

"BALM bridges the gap by keeping families engaged in recovery"

"Families are often left out of the recovery process, which increases the likelihood of relapse. BALM fills that gap, providing families with a structured, evidence-based model for engagement and support." - Dr. John Kelly

“Families don’t need fixing—they need the right skills, and BALM provides them”

Before BALM, I thought I needed to ‘fix’ my clients’ families. Now, I see that transformation happens when families learn how to show up differently. BALM gives them the skills to become part of the solution." - Kathy Wrenn

“BALM isn’t just for substance use—it works for mental health struggles too”

"BALM doesn’t just help with substance use recovery—it applies to mental health struggles as well. I’ve used its principles to support families dealing with anxiety, depression, and trauma, with incredible results." - Rebecca

"BALM helps families prepare for emotional triggers and avoid trauma responses."

"BALM teaches families to anticipate emotional triggers and prepare strategies in advance. It’s a proactive approach that prevents trauma responses and helps families stay calm." - Eric Bricker

TRY IT OUT RISK FREE

Get a 14 Day No-Questions Money Back Guarantee

That’s how confident we are that you’ll love your experience.

How it works

Just say “maybe” and try us out for 14 days, and if you aren’t super excited, we’ll give you the money back, no questions asked.

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14 Day No-Questions Money Back Guarantee

Meet Beverly Buncher

Dubbed “The Leading Family Recovery Coach in the Nation”

From Struggle to Solution

For years, families impacted by substance use struggled to find a way to support their loved ones without enabling or losing themselves in the process. Beverly Buncher was no different—until she developed the BALM® (Be A Loving Mirror®) Method, a proven approach that empowers families to become their loved one’s BEST chance at recovery.

Since then, she has:

  • Founded Family Recovery Resources, LLC, transforming how families engage in recovery

  • Authored “BALM®: The Loving Path to Family Recovery”, a staple in recovery centers nationwide

  • Trained thousands of families and professionals

    in communication strategies that foster healing

"The love and connection between family members is deeper than the challenge of a use disorder—when educated, family members become their loved one’s BEST chance at recovery."

Beverly Buncher, MA, PCC, CBFRLC, CTPC

ACT NOW TO SECURE your spot

📅 Next Cohort Starts: April 29th

💻 Live Weekly Sessions with Expert Instructors | 🎓 BALM Certification Upon Completion

🔹 Flexible Payment Plans Available for Individuals

🔹 Group Pricing Available for Organizations & Treatment Centers

Looking to train your team? Inquire about bulk training options.

STILL NOT SURE IF THIS IS FOR YOU our your team?

Frequently Asked Questions

When the BALM was being created, people in the recovery community would ask:

- Why would you focus on family members when addicts are dying?

- Alanon is enough. What more could you need?

The BALM became an answer to these questions. The following FAQ is designed to explain the answers to the above questions and to put the training on this site into context.

What is the BALM?

The BALM (Be A Loving Mirror) is a method of family recovery that provides both education and coaching using the ITS (Information, Transformation, Support) model. (see below)

We call the BALM a Fast Track to Family Recovery because it allows us to implement what the research has since named ‘evidence-based practices’ for families into an easily accessible program of 12 Principles and 7 Steps.

Why work with family members rather than the person with the struggle ?

They are the missing link.

When they understand what is going on with their loved one and learn how to respond and why, things often get better

Why a Family Program when Alanon is available?

There are many ways to approach recovery.

The classic misunderstanding in the recovery field has been that the identified patient needs 1-3 months of treatment followed by 6-12 months of aftercare, sober living, outpatient care, etc. and AA and the family just needs education at the treatment center and Alanon.

Alanon is helpful but it is not treatment, nor does it provide a curriculum to help the family learn a new way to communicate with the person coming out of treatment. It is self care of the highest order. We posit that more is needed and that is what we have been providing for the past 10+ years.

What is the BALM Holistic Model of Family Recovery Development?

The BALM Holistic Model of Family Recovery Development is a model that describes how families develop in their recovery before, during and after they utilize the BALM.

Understanding this model is critical for BALM Professionals as it helps them understand the family journey and provides tools to utilize it in their work with the families they serve.

What can a BALM coach do with their certification?

They are also BALM 12 Principles Facilitation Specialists and can do all that a CBFS can do. In addition, they become certified to:

  • Work one-on-one with family members

    • Do group coaching

    • Provide support groups

  • Life Coach anyone about anything (Level 1 and 2 graduates)

  • Facilitate the 12 Principles for their clients

  • Work with the BALM Training Institute to sponsor professional trainings at treatment centers and other agencies. When you bring the BALM to an organization you become their BALM rep. This is especially important once you become a coach because the organization will often refer individual clients to you.

  • Speak in public venues as a BALM Family Recovery Coach subject matter expert.

Why do BALM coach trainees have to take the Facilitation Specialist Course first?

Facilitation Specialist Certification indicates knowledge of the BALM, which is the foundation of all of the work we do with families. 

We decided to change the structure of our professional training so that all professionals we train will first become facilitators including going through supervision and observation piece so we can help them get started on their facilitation journey.

Being a CBFS (certified BALM facilitation specialist) also gives the graduate an offering they can share at their place of work or independently. 

Coach trainees often find that their 12 Principles students become coaching clients and that they can put their own coaching clients through their 12 Principles classes.

This gives our BALM professionals a ‘go to’ path of sharing the BALM with agencies, treatment centers and community organizations.

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