📅 Next Cohort Begins: April 29th
"BALM gave me new tools even after 21 years in recovery."
"Despite my 21 years in recovery, BALM gave me tools and strategies I had never encountered. It deepened my understanding and helped me let go of control in my family." - Lisa M.
📅 Next Cohort Begins: March 2025
"BALM gave me new tools even after 21 years in recovery."
"Despite my 21 years in recovery, BALM gave me tools and strategies I had never encountered. It deepened my understanding and helped me let go of control in my family." - Lisa M.
Most families don’t know how to support a loved one in recovery.
You or your team can change that.
Family involvement is one of the biggest predictors of successful addiction recovery, yet most professionals see families struggle with guilt, frustration, and helplessness.
Without the right guidance, families either enable unhealthy behaviors or detach completely —neither of which supports long-term recovery.
The BALM (Be A Loving Mirror) Coach Training Program
provides a structured, evidence-based approach to family recovery, whether you’re:
✔ A therapist, social worker, or counselor
looking to integrate a proven family recovery approach.
✔ A treatment center or clinic professional
wanting to train staff in evidence-based family engagement.
✔ A coach or peer support specialist seeking a certification that sets you apart.
Families need a guide. You can be that guide.
BALM is more than just a training—it’s a proven approach that has helped thousands of families navigate addiction recovery with love and clarity.
When you or your staff become Certified BALM Coaches, you’ll learn:
✔ The BALM 12 Principles – A structured way to help families step into a supportive role.
✔ The 7 Steps to BALM – A guide for meaningful conversations that foster healing.
✔ How to integrate BALM into your work—whether in therapy, treatment settings, or coaching.
This training is designed to work alongside therapy, counseling, and treatment programs to improve family involvement and client outcomes.
Looking to train multiple staff members? We offer team certification options for treatment centers, clinics, and organizations.
Tough Love & Detachment: Families are told to step back, let their loved one hit rock bottom, and cut ties if needed.
Family’s Role is Passive: Families are encouraged to focus on their own healing and let the individual make their own choices.
Secrecy & anonymity. Addiction struggles are often kept private.
One-size-fits-all approach. The same steps apply to everyone.
Guilt & blame cycles. Families feel responsible for their loved one’s choices.
Stay engaged with love. BALM teaches families how to support recovery without enabling.
Families play an active role. BALM provides a clear structure for supporting recovery.
Open, honest conversations. BALM encourages education and transparent communication.
Flexible & adaptable. BALM’s tools fit different family and professional settings.
Empowerment & clarity. BALM shifts focus to healthy support and self-care.
Coach-led learning. BALM provides structured coaching and professional training.
Tough Love & Detachment: Families are told to step back, let their loved one hit rock bottom, and cut ties if needed.
Family’s Role is Passive: Families are encouraged to focus on their own healing and let the individual make their own choices.
Secrecy & anonymity. Addiction struggles are often kept private.
One-size-fits-all approach. The same steps apply to everyone.
Guilt & blame cycles. Families feel responsible for their loved one’s choices.
Stay engaged with love. BALM teaches families how to support recovery without enabling.
Families play an active role. BALM provides a clear structure for supporting recovery.
Open, honest conversations. BALM encourages education and transparent communication.
Flexible & adaptable. BALM’s tools fit different family and professional settings.
Empowerment & clarity. BALM shifts focus to healthy support and self-care.
Coach-led learning. BALM provides structured coaching and professional training.
Secure Your Spot Today
For Individuals & Treatment Centers
OPTION 1: FACILITATION SPECIALIST TRAINING
👥 Who It's For:
Professionals who want to facilitate BALM classes
ICF Coaches, licensed therapists, and qualified treatment professionals who want solutions for use disorders
📅 Start Date: April 29, 2025
What You or Your Staff Will Learn:
Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching
Live 3-Day Intensive – Learn and apply BALM strategies in real time.
Professional View & Certification Course – Master BALM methodology and earn your certification
Supervision & Observations – Get direct feedback from expert facilitators
10 Sets of Participant Books & Workbooks
(Payment Plans/ Student Financing Available)
*Group Pricing Available for Organizations & Treatment Centers
OPTION 2: Balm recovery coach Training
👥 Who It's For:
Anyone who has completed BALM facilitation specialist training and wants to advance.
ICF Coaches, licensed therapists, and qualified treatment professionals who want to use the BALM method
Professionals looking to gain a BALM Coaching Certification.
📅 Start Date: April 29, 2025
Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching
Live 3-Day Intensive – Learn and apply BALM strategies in real time.
Professional View & Certification Course – Master BALM methodology and earn your certification
Supervision & Observations – Get direct feedback from expert facilitators
📅 START DATE: June 24, 2025
7 Steps to BALM – Guide families through effective conversations in recovery.
Life Coaching Basics – Develop core coaching skills
BALM Family Recovery Coaching – Specialize in life coaching for family recovery
Hands-On Experience – Peer-to-peer coaching, practice labs, and expert mentorship
10 Sets of Participant Books & Workbooks
(Payment Plans/ Student Financing Available)
*Group Pricing Available for Organizations & Treatment Centers
PART 1: FACILITATION SPECIALIST TRAINING
📅 Start Date: March 18, 2025
👥 Who It's For:
Professionals who want to facilitate BALM training within organizations.
Coaches, therapists, and treatment professionals seeking.
👥 Who It's For:
Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching
Live 3-Day Intensive – Learn and apply BALM strategies in real time.
Professional View & Certification Course – Master BALM methodology and earn your certification
Supervision & Observations – Get direct feedback from expert facilitators
10 Sets of Participant Books & Workbooks
(Payment Plans/ Student Financing Available)
*Group Pricing Available for Organizations & Treatment Centers
PART 2: Balm recovery coaching
📅 Start Date: June 24, 2025
Who It's For:
Coaches, therapists, and treatment professionals who want to coach families in recovery
Individuals looking to gain a BALM Coaching Certification.
What You or Your Staff Will Learn:
7 Steps to BALM – Guide families through effective conversations in recovery.
Life Coaching Basics – Develop core coaching skills
BALM Family Recovery Coaching – Specialize in life coaching for family recovery
Hands-On Experience – Peer-to-peer coaching, practice labs, and expert mentorship
10 Sets of Participant Books & Workbooks
(Payment Plans/ Student Financing Available)
*Group Pricing Available for Organizations & Treatment Centers
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"BALM gave me the confidence to coach families effectively."
BALM gave me the confidence to coach families effectively. The structure, support, and training prepared me to guide families through recovery with clarity and compassion." – Lisa, Certified BALM Coach
The #1 [what it actually is] for [target market/desired outcome]
"Best purchase ever!"
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Normally: $[regular price]
14 Day No-Questions Money Back Guarantee
📖 Learn the foundational principles that transform family dynamics
✔ Step-by-step guidance on how families can support recovery
✔ A framework to help loved ones without enabling
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🎓 Hands-on training with expert facilitators
✔ Real-time coaching practice with peer and instructor feedback
✔ Gain confidence before working with families professionally
📒 Comprehensive resources for continuous learning
✔ 10 sets of participant books & workbooks included
✔ Ideal for personal use or for training teams inside treatment centers
"Families are often left out of the recovery process, which increases the likelihood of relapse. BALM fills that gap, providing families with a structured, evidence-based model for engagement and support." - Dr. John Kelly
Before BALM, I thought I needed to ‘fix’ my clients’ families. Now, I see that transformation happens when families learn how to show up differently. BALM gives them the skills to become part of the solution." - Kathy Wrenn
"BALM doesn’t just help with substance use recovery—it applies to mental health struggles as well. I’ve used its principles to support families dealing with anxiety, depression, and trauma, with incredible results." - Rebecca
"BALM teaches families to anticipate emotional triggers and prepare strategies in advance. It’s a proactive approach that prevents trauma responses and helps families stay calm." - Eric Bricker
That’s how confident we are that you’ll love your experience.
Just say “maybe” and try us out for 14 days, and if you aren’t super excited, we’ll give you the money back, no questions asked.
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14 Day No-Questions Money Back Guarantee
Dubbed “The Leading Family Recovery Coach in the Nation”
For years, families impacted by substance use struggled to find a way to support their loved ones without enabling or losing themselves in the process. Beverly Buncher was no different—until she developed the BALM® (Be A Loving Mirror®) Method, a proven approach that empowers families to become their loved one’s BEST chance at recovery.
Since then, she has:
Founded Family Recovery Resources, LLC, transforming how families engage in recovery
Authored “BALM®: The Loving Path to Family Recovery”, a staple in recovery centers nationwide
Trained thousands of families and professionals
in communication strategies that foster healing
"The love and connection between family members is deeper than the challenge of a use disorder—when educated, family members become their loved one’s BEST chance at recovery."
Beverly Buncher, MA, PCC, CBFRLC, CTPC
💻 Live Weekly Sessions with Expert Instructors | 🎓 BALM Certification Upon Completion
🔹 Flexible Payment Plans Available for Individuals
🔹 Group Pricing Available for Organizations & Treatment Centers
Looking to train your team? Inquire about bulk training options.
The BALM (Be A Loving Mirror) is a method of family recovery that provides both education and coaching using the ITS (Information, Transformation, Support) model. (see below)
We call the BALM a Fast Track to Family Recovery because it allows us to implement what the research has since named ‘evidence-based practices’ for families into an easily accessible program of 12 Principles and 7 Steps.
They are the missing link.
When they understand what is going on with their loved one and learn how to respond and why, things often get better
There are many ways to approach recovery.
The classic misunderstanding in the recovery field has been that the identified patient needs 1-3 months of treatment followed by 6-12 months of aftercare, sober living, outpatient care, etc. and AA and the family just needs education at the treatment center and Alanon.
Alanon is helpful but it is not treatment, nor does it provide a curriculum to help the family learn a new way to communicate with the person coming out of treatment. It is self care of the highest order. We posit that more is needed and that is what we have been providing for the past 10+ years.
What is the BALM Holistic Model of Family Recovery Development?
The BALM Holistic Model of Family Recovery Development is a model that describes how families develop in their recovery before, during and after they utilize the BALM.
Understanding this model is critical for BALM Professionals as it helps them understand the family journey and provides tools to utilize it in their work with the families they serve.
They are also BALM 12 Principles Facilitation Specialists and can do all that a CBFS can do. In addition, they become certified to:
Work one-on-one with family members
Do group coaching
Provide support groups
Life Coach anyone about anything (Level 1 and 2 graduates)
Facilitate the 12 Principles for their clients
Work with the BALM Training Institute to sponsor professional trainings at treatment centers and other agencies. When you bring the BALM to an organization you become their BALM rep. This is especially important once you become a coach because the organization will often refer individual clients to you.
Speak in public venues as a BALM Family Recovery Coach subject matter expert.
Facilitation Specialist Certification indicates knowledge of the BALM, which is the foundation of all of the work we do with families.
We decided to change the structure of our professional training so that all professionals we train will first become facilitators including going through supervision and observation piece so we can help them get started on their facilitation journey.
Being a CBFS (certified BALM facilitation specialist) also gives the graduate an offering they can share at their place of work or independently.
Coach trainees often find that their 12 Principles students become coaching clients and that they can put their own coaching clients through their 12 Principles classes.
This gives our BALM professionals a ‘go to’ path of sharing the BALM with agencies, treatment centers and community organizations.
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